Types of Search Results in Google, Google Results in SERP

Types of Search Results in Google, Google Results in SERP

Posted by Gaurav Dubey on Aug 13,2016

Types of search results in Google SERP, Google Results in SERP | on Aug 13,2016

For many keywords, many different types of search results are coming. Unknown users of the types of search results in Google may confuse obviously. Google, presents search results in vivid manners. Some website link ranked on any specific keyword is shown in the local listing, some are in AdWords, some are in the map, some are in the snippet, etc. This means there is something, which is classifying the search result in SERP.
A few years, Gone are the days when Google results all looked the same; now they come in dozens of shapes and sizes. It was about 2012-13 when Google was using simple blue links only in SERP. The same type of result was shown that time on the result page of Google, but now the search result is changed. It comes in multiple sizes and shapes. There are many reasons for the different types of search results on Google. It requires methodology search engine optimization techniques. We will discuss below the SEO techniques to get such search results. I have divided search result types in vivid manners.

Types of Search Results:

The above image posted contains all the types of search results provided by Google. King of Digital Marketing has classified these search results into five categories. Each type of search results have their own subtypes of search results.

1. Ads

2. Organic results

3. Features Snippets

4 Local Search results

5. Knowledge Graph Results

I have identified the above 5 major types of results that appear on Google's search results pages, each having several subtypes. We will discuss each in Detail.

1. Ads:

Google offers promotions that show up in indexed lists on google.com with the utilization of Google AdWords or notices that show up on different sites through the Display Network and Google's AdSense program.
The Google AdWords closeout is engaged around keywords – promoters pick a rundown of keywords to focus on that are pertinent to their business offerings, the words that individuals are well on the way to utilize when searching down their item. They then offer on these keywords, constructing every offer in light of the amount they will pay for a Google client to click on their advertisement.

AdWords ads

Google Shopping

Google Flights

Hotel Ads

2. Local Results:

Much like the fundamental Google search list, Google Local is the most well-known local vertical web search tool out there. Presenting your site to Google Local empowers you to appear for neighborhood inquiries, show up on Google Maps for quests there, and obviously, show up for applicable general inquiries by means of mixed pursuit when Google identifies that a local result is proper.

The local pack

Local Knowledge Graph Panel

3. Featured Snippets:

How to optimize your site for Google's featured snippets?
In 2014, Google acquainted another path to fulfill a client's purpose by giving them brisk answers right inside SERPs in the "Featured Snippet" position (over the top natural result and beneath the paid posting) and online organizations and distributors have been attempting to adjust to the change from that point forward. Here are the two steps to optimize your website to get results in featured snippets. Here is the two steps to optimize your website to get result in featured snippets.
Find out that, which question is being asked to Google. These queries are basically asked using WH words like "what, where, when, how, how many, how much, etc". You will have to investigate which query is being asked to Google more.
The second method of getting results in featured snippets is very easy. Create a page on your website to put questions and their answers by users. It will increase a large number of queries on your domain. It will be easy to come in featured snippets.

Travel Box

Rich answers

4. Organic Search Results:

Organic- Organic SEO (search engine optimization) is the expression used to depict procedures to acquire a natural arrangement on organic search engine results pages (SERPs).
A few cases of procedures utilized for organic SEO incorporate utilizing keywords and keywords investigation, backlinking, link building to enhance link popularity, and composing content applicable to human readers.

Regular organic listings

Social listings

Google News

Images

Videos

5. Knowledge Graph Results:

The Google Knowledge Graph is a framework that Google brought in May 2012 that comprehends realities about individuals, spots, and things and how these elements are all associated. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our basic article about the framework from when it was propelled.
The Google Knowledge Graph is a part of the Hummingbird algorithm, a framework that uses to comprehend actualities about individuals, spots and things and how these ideas are all associated.

Carousel

Brand Knowledge Graph Panel

Also read: 6 Reasons Why Your Google Ads Accounts Get Suspended

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